Press Release: Ringling Bros PR was great at updating their press release several times before the event.
Tip sheet from my Ringling Bros and Barnum & Bailey Circus red carpet.
3. Placement: A typical red carpet places photographers first, then video crews, and then writers/bloggers at the tail end of the line This is done for a reason. The photographers grab their shots and then send the talent down the line to be interviewed. After the video crews grab the interview, the writers will ask more in depth and longer questions so it is okay if the back end of the red carpet crowds up a bit. Each media outlet is assigned a spot where the bigger the outlet, the better the placement. You can expect to see E! News, ET, and Access Hollywood up front and the online media outlets closer to the back. Honestly, it's a fair way to do it and I never hear anyone complaining about this system. What can be a problem is the amount of space given to each outlet. A piece of 8x10 paper is placed at your feet to indicate your spot. The problem is that the next piece of paper is laid down side by side for other media outlets. Uh....I don't know about you, but my body is not built in 8x10 dimensions. It can be so frustrating for all of us to jostle for space, keep out of other network's shots, and interview at the same time. Now, I don't expect a plot of land, but placing each piece of paper even three inches apart would make a huge difference.
I hope these tips help if you are producing your next red carpet event. Feel free to leave me comments or questions on an area I might have missed. I am always happy to do a follow-up to this article.
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